Depending on your goal a domain name can be used to simply point to a page on your website, create multiple landing pages, or even thousands of links to content distributed all across the internet.
To say more with less, that's the power of a domain name!
Domain names speak volumes about who you are, what you do, and where you find yourself. The trick is keeping them short and simple. That's why it's important to develop a solid brand strategy that showcases your unique value proposition. Embrace what makes you different. Be daring, be unique, be unforgettable. When it comes to elevating your brand, think out of the box.
Consider new and innovative ways to differentiate yourself from your competition.
Assume you're launching a new video and you have a domain name such as www.coolstudio.tube that leads to a landing page where users can learn more about your company and access a free sample of your content. By targeting a specific audience you garner more attention, experiment with types of messages and creative ideas, and then track clicks and results to gauge which ones perform best. Choose the star content that you will promote and give the said video its own unique identity including its address. Use this to kindle the rest of your offering.
Create branded short links for additional exposure
Use your domain to share branded links on social media this is both effective and extremely inexpensive, a no-brainer in the video marketing toolkit. If you are under the impression that creating a strategy of branded short links is an expensive affair, visit https://Links.Tube and learn how you can do this for free. Get a free .TUBE domain name and create as many branded links as you need to scale your brand awareness. Significantly leverage every corner of your digital real estate at no cost.
So instead of bit.ly/4FF76V
With your TUBE domain you can create
MyTravels.tube/Aruba
If you were to just look at the links, which one of them comes across as more meaningful?
A branded link, such as " MyTravels.tube/Aruba " increases trust. This translates into higher click-through rates (Some estimate as high as 40% more) so a meaningful domain name + branded links = more credibility and user engagement.
Get on-topic backlinks
Good-quality links will be posted and reposted and lead back to your site or channel and backlinks are one of the key requirements to reach a good search ranking. Your domain and brand on those backlinks make them even more powerful and your brand more recognizable. When the words in the URL match with the words on the video or content, it adds more credibility and better SEO by giving the search engine an indication that the content and links are relevant to each other.
Conclusion
Domain names are the tip of the arrow of your video marketing campaigns. A good domain name on the .TUBE extension can go a long way in enhancing your marketing campaigns, increasing your brand recognition, and garner more attention which would create more traffic and opportunities to grow your business and keep your existing customers engaged.